Netflix (NFLX +0.27%), Amazon.com (AMZN 3.89%), and Hulu have become the main companies we see in streaming content, but they're not the true powers in the industry. Content is still king, and those who have it control the streaming future.
Disney (DIS 2.46%) and Time Warner's (TWX +0.00%) HBO have signed deals with streaming partners, but when you look at them closely these companies are keeping the best content for themselves. In fact, the deals with Netflix and Amazon may be holding them over until they can launch their own subscriptions on mobile and set-top-box apps.
In the following video, Motley Fool contributor Travis Hoium covers why content owners are where investors should be looking, rather than at the streaming companies paying for their content.
