Whole Foods Market (WFM) shares have been pummelled lately, down more than 25% over the past year. Investor concern over increasing competition -- competition that will eat into Whole Food's impressive margins -- started becoming a reality in the most recent quarter. On the other hand, Hain Celestial (HAIN 0.12%) shares are up 30% over the same period, as the organic and natural foods maker expands and grows.

In the short video below, Foolish contributor Jason Hall gives us some insight into both Whole Foods and Hain Celestial. He thinks Whole Foods is in better shape than the market is making it seem right now, but is especially bullish on Hain's potential over the next decade.