Apple (NASDAQ:AAPL) covered an awful lot during its WWDC keynote yesterday, but there were 2 notable absences that had been rumored heading into the event. First off, some had speculated that Apple would introduce new hardware. That could have potentially meant the iPhone 6, iWatch, or Mac updates. Yet, Apple focused entirely on software.
Even with software, there were rumors that Apple would be adding side-by-side multitasking, which would level the playing field with Microsoft's (NASDAQ:MSFT) Surface. Side-by-side multitasking is important for productivity, which has clear implications with enterprise adoption. Not that Apple is hurting in that market, as 98% of Fortune 500 companies currently use iOS, but it would still broaden the iPad's appeal in corporate settings.
Apple has been less aggressive with trying to replace laptops with tablets, though, which is a crusade that Microsoft has embarked upon. It's possible that there may have been technical challenges or that Apple really wants to ensure a good user experience. Regardless, Apple can likely wait if it wants to add this useful feature.
In this segment of Tech Teardown, Erin Kennedy discusses what investors didn't see yesterday with Evan Niu, CFA.
Erin Kennedy owns shares of Apple. Evan Niu, CFA owns shares of Apple and has the following options: long January 2015 $460 calls on Apple and short January 2015 $480 calls on Apple. The Motley Fool recommends and owns shares of Apple. It owns shares of Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.