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Set for June 10, 2014, at 1:00 p.m. ET, Oracle (NYSE:ORCL) will begin its stream of a live webcast announcing its newest technology, Oracle Database In-Memory. This option will be implemented in Oracle Database 12c, the most recent database release from the company. 12c was already revolutionary last summer, becoming the first database designed entirely for the cloud. In-Memory will increase the already stellar status of Oracle within the Software industry.

The market potential of database software and hardware is continually increasing. Other companies like Microsoft (NASDAQ:MSFT) and IBM (NYSE:IBM) have their own database products, but none are fully designed for the cloud. Also, neither Microsoft nor IBM have database options similar in scalability and functionality to Oracle's In-Memory feature, making it the first of its kind. As investors have seen in the past, Oracle's stock prices increase dramatically when it releases groundbreaking technology, like Oracle Database 12c.

What is the cloud?
Cloud computing is defined as, "the practice of storing regularly used computer data on multiple servers that can be accessed through the Internet." Essentially, databases are stored in many places off-site from the access point, which can be anywhere, as long as an Internet connection is available. 12c became the first database to be completely accessible in the cloud, resulting in faster applications and the ease of managing countless databases as one.

Joining forces
Oracle Database In-Memory benefits from the cloud because it permits real-time processing speeds: information is delivered instantaneously to any place with Internet. The read and write capabilities of the database increase dramatically: queries process 100 times quicker, and additions to the database happen twice as fast. No data migration is necessary, making it an easily implementable solution to increase the speed of the 12c database.

The incredible speed increase can be attributed to the retirement of analytical indexes, a retirement that Database Administrators, or DBAs, everywhere will celebrate. Using In-Memory, all data is easily and quickly indexed, eliminating the painful decision that falls on the DBAs shoulders of what to index and what not to index. Eliminating analytical indexes also makes the database easier to understand, decreasing the amount of time a DBA must spend with a new database to learn its inner workings.

The ease of implementation, combined with the same security features and scalability of Oracle Database 12c, make the In-Memory feature very attractive to businesses of all sizes. In fact, companies that do not currently utilize 12c may consider switching to gain the inconceivable speed offered from the In-Memory option, making it an incredibly profitable feature for Oracle.

Live webcast details
Larry Ellison, Chief Executive Officer of Oracle, will be headlining the presentation next Tuesday. Another important speaker, Carl Olofson of IDC, will discuss the trends and opportunities associated with current databases. From the looks of it, Oracle is about to unveil a revolutionary product that will generate new customers and additional revenue far into the future. With an ever increasing database market potential, Oracle will continue to dominate and grow its market share.