In this segment of The Motley Fool's Where the Money Is, consumer-goods editor Mark Reeth and analyst Sean O'Reilly answer the following reader question:

Who made money from the World Cup this year? Which companies sank money into the tournament without much return?

--Michael D 

Mark and Sean talk about Emirates Airlines, Adidas, Nike (NYSE:NKE), Coca-Cola, Visa, and McDonalds (NYSE:MCD). Watch the video below to see what they have to say, and email them at cg@fool.com to ask a question of your own.