Jaguar unveiled the all-new XE sedan last week. The new model is expected to challenge the BMW 3-Series and other compact luxury sedans in markets around the world. Source: Jaguar Cars.
Jaguar Cars has unveiled a couple of versions of its all-new XE sedan. The new XE is a long-anticipated (and much-needed) Jaguar: It's the brand's attempt to compete in the (very tough) market for compact luxury sedans.
Since India's Tata Motors (TTM +0.00%) acquired Jaguar and Land Rover from Ford in 2008, the old British brands have followed an incremental approach to new-product development. But Tata made it clear that Jaguar would eventually get a slew of new products; none of those products may be more important than the XE sedan and the XE-based crossover SUV expected to follow.
As the Motley Fool Motor Money duo of John Rosevear and Rex Moore explain in this video, the XE will have a tough time stealing sales from the segment's shining star, BMW's (BAMXF +3.42%) 3 Series. BMW considers the 3 Series its most important product; it is widely regarded as one of the world's best cars, and it has been for years the standard to which BMW's rivals aspire.
But the XE does have a chance of doing what Jaguar hopes -- leading new buyers to the old British brand. Check out the video to hear John's and Rex's thoughts on the new Jaguar, and then scroll down to leave a comment with your thoughts.
