As most new car owners will confirm, putting your own unique touch on a car can be extremely satisfying and rewarding. That's especially true when it comes to sports cars, such as the ridiculously popular Ford Motor Company (NYSE:F) Mustang.
Anyone who has sat in their room as a kid, picking out every single possible aftermarket part to put on a Mustang they'd one day own -- yeah, I was that kid -- got a blast of good news recently. Here's the scoop on how Ford has enabled 2015 Mustang GT owners to turn their prized pony car into a King Cobra.
Thank you, Ford Racing
"At Ford Racing, we like to push cars to their absolute limit," said Jamie Allison, director of Ford Racing, in a press release. Allison continued:
This is something we have been doing for 113 years and why we were so excited to get our hands on the all-new 2015 Mustang. We wanted Mustang enthusiasts to be able to open up the Ford Racing parts catalog and get one of everything and see what they could get. We think the King Cobra package is it. But none of this great work would be possible if Team Mustang had not built the best production Mustang yet.
So, what's a 2015 Mustang GT owner gotta do to get this street and drag-strip King Cobra parked in their garage?
According to Ford, if you purchase the Ford Racing "Drag Pack," "Handling Pack," and "Super Pack," it will transform a 2015 Mustang GT into the King Cobra. The most important addition, found with the Super Pack, is the 2.3L Twin Vortices Series, or TVS, supercharger developed by Ford Racing and ROUSH Performance. It's part of the transformation that will have your King Cobra pony car pushing out more than 600 horsepower.
In case you're curious, and I'm sure you are, the transformed Mustang, when tested by Ford at Michigan's Milan Dragway, ran a quarter-mile time of 10.97 seconds.
What's the big deal?
Those of you who aren't completely enthralled by Mustang lore might be asking what the big deal is. After all, this isn't a move that is going to help Ford increase sales of its 2015 Mustang. It's not a move that will generate enough extra profits to move the needle on Ford's bottom line. However, Ford hasn't relied on Mustang sales for massive revenue or profits in decades. But the Mustang has a job only it can do; what the iconic Stang does for the folks at the Dearborn automaker can't be understated.
The Mustang has been, and will continue to be, Ford's halo car -- something that fills important TV advertisements, video games, and movies, and draws consumers into dealerships where they might be talked into purchasing a vehicle better suited for their needs. It's a strategy that works, and continues to bring massive attention to Ford's brand.
Ford's Mustang continues to be one of the top three, and typically the No. 1, searched vehicle on Google. In fact, If you type in "Ford Mustang King Cobra 2015" in Google search and click over to the news tab, you'll find nearly 200 similar articles within the top two headlines alone -- not bad for a vehicle variation unveiled only recently.
This is a huge year for the folks at the Blue Oval, as the automaker rolls out two of its most important vehicles, arguably the heart and soul of its vehicle lineup: the 2015 Mustang and F-150. The hype of the 2015 Mustang is off the charts as it tests boundaries with a brand-new engine option (the 2.3L turbocharged EcoBoost), celebrates its 50th anniversary, and debuts in many global markets for the first time.
The Mustang story is far from over, and if the King Cobra is any indication, there are a whole lot of extremely fun and powerful ideas to come. As a Mustang owner myself, that's exciting news -- and that's exactly what Ford wanted to accomplish.
Daniel Miller owns shares of Apple and Ford. The Motley Fool recommends and owns shares of Apple and Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.