Ford's (NYSE:F) insane new GT sports car wowed the crowds on day one of the North American International Auto Show in Detroit last week.
But despite revealing the car that dominated the auto-show headlines (and the conversation on the show floor), Ford wasn't done. The next day, the Blue Oval's focus shifted to its Lincoln luxury brand, as it unveiled its all-new MKX SUV.
We were on hand for the new Lincoln's reveal, and we can tell you that it's a nice-looking product that stands a good chance of emulating the early success that Lincoln has had with its smaller MKC SUV, launched last spring. The MKX is based on Ford's all-new Edge, but -- as with the MKC and its sibling, the Ford Escape -- the sheet metal, interior, and other "touch points" have been changed enough to give the new Lincoln a unique, more premium look and feel.
That should give the MKX a good chance of gaining ground in the U.S. -- and in China, where Ford recently launched the Lincoln brand.
While we were at the show, we caught up with Ford CEO Mark Fields and had a chance to ask him about the new MKX and the ongoing project to increase Lincoln's sales volumes and its presence in China. As you'll see in the video below, Fields was careful to say that the project of reviving Lincoln is "a journey," but he's optimistic about its chances and pleased with the brand's initial success in China.
Check out the video below to hear Fields' take on Lincoln (and to see more great images of the new MKX), and then scroll down to leave a comment with your thoughts.
John Rosevear owns shares of Apple and Ford. Rex Moore has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Apple and Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.