What happened?
Pssst, wanna buy into a top-shelf Hollywood movie studio? Well, if you've got a few million dollars lying around, now's your chance. Viacom (NASDAQ: VIA) (NASDAQ:VIAB) announced that it has begun the process to, in its words, "explore opportunities for a significant strategic minority equity investment" in its film studio, Paramount Pictures.


For those who want to make a play for a piece of Paramount, though, the competition might be stiff. According to Viacom, it has "received indications of interest," from a group of potential investors, and will enter discussions with those entities. Viacom did not specify who those possible partners might be, nor did it say how many of them there are.

Does it matter?
This is the first news released about Viacom's hunt for junior partners in Paramount Pictures, so details are fuzzy just now. We don't know how much of Paramount is on the block or how much will ultimately be divested. We're also in the dark as to who those potential partners are and how much they'll be paying for their stakes. Therefore, at this point, it's tough to gauge the impact the divestment will have on the parent company.

It does illustrate Viacom's struggles in the film sphere, however. The studio has been a laggard compared to its peers, releasing exactly none of the top 10 grossing movies of 2015. Its best performer -- the overly punctuated Mission: Impossible - Rogue Nation -- clocked in at no. 11, and had a domestic gross less than one-fourth the take of that year's leader, the Walt Disney release Star Wars: The Force Awakens.

2016 doesn't look on track to be any different. So far this year, Paramount has but one release in the top 10, 13 Hours: The Secret Soldiers of Benghazi. And its box office take wasn't much higher than its production budget.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.