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It's Riches to Rags for These 2 Famous Apparel Retailers

By Motley Fool Staff - Mar 24, 2016 at 7:42PM

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Guess and Aéropostale are doing badly, but one has at least a chance to recover.

The stock price of fashion retailer Guess (GES -3.91%) fell 15% last week after the company reported poor fourth-quarter results. However, that performance isn't in the same sad league as Aéropostale's (AROPQ) hard-to-believe losing streak, in which the company has posted 13 consecutive quarterly bottom-line losses.

In this segment from the Motley Fool Money podcast, Jason Moser explains what Aéropostale has done to keep that streak alive -- or, more accurately, what it hasn't done to break it and what he sees in Guess' future.

A full transcript follows the video.

This podcast was recorded on March 18, 2016. 

Chris Hill: Shares of Guess down 15% this week after weak fourth-quarter results, but that pales in comparison to Aéropostale, which reported a loss for the 13th consecutive quarter, Jason. That and a ham sandwich will buy you shares of Aéropostale.

Jason Moser: I think I would rather just have the ham sandwich, actually, Chris. I think, with Guess, the problem Guess is facing is, basically the entire business is levered to that brand. And that brand just isn't resonating with consumers as it once did back in the early '90s or whenever Guess was bigger than it is now. I think the good news is, management has this plan to grow sales approximately $800 million over the coming three years. The bad news, I don't think it's going to happen. Again, we're looking at a business here, margins are getting killed. This has been a long, slow decline. The writing has been on the wall for a very long time with this business. And I don't see anything just turning this ship around.

Now, when we look at Aéropostale, I think Aéropostale is a great indicator of where Guess could be headed. Aéropostale ... what is there left to say? When a brand loses sway with its target market like it has, and it doesn't take the steps to try to get that target market back, I mean, that market just avoids it like the plague. I mean, you look at how outdated Aéropostale has become ... you half expect to go in there and see them selling Microsoft Zunes. So, I just don't know that you're looking at any real sort of end game here for Aéropostale. I'm not sure why those assets would be attractive for anyone. And if Guess doesn't watch out, they could find themselves in the same position a few years from now.

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Stocks Mentioned

Aeropostale, Inc. Stock Quote
Aeropostale, Inc.
Guess?, Inc. Stock Quote
Guess?, Inc.
$19.27 (-3.91%) $0.79

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