First, Facebook was bigger than France. Now it's better than a Christmas card?

For the second consecutive year, Facebook produced a new high for traffic during the holidays. In 2007, traffic peaked on Christmas Day. In 2008, it peaked on Christmas Eve, when the site accounted for a little more than 2% of all U.S. Internet traffic, researcher Hitwise reports.

The implication? Facebookers were online to offer and receive holiday greetings, myself included. I used the site to send a note to a New York relative who's been in touch recently. Even though we're in Denver now, I've lived on both coasts, and Facebook is my lifeline to the old neighborhoods.

Data like this is why everyone wants to be more social -- from New York Times (NYSE:NYT) to Yahoo! (NASDAQ:YHOO). But no one knows whether sites like Facebook and News Corp.'s (NYSE:NWS) MySpace can monetize this and other, similar aspects of social networking.

So far, keeping in touch with friends hasn't created cash flow -- not enough, anyway. Facebook's gravy train has gone dry, along with its growth. So if I'm skeptical that the rise of Facebook means the end of the Hallmark moment, a death knell for American Greetings (NYSE:AM) and its peers, you'll know why.

And let's be honest: Your mom isn't going to appreciate a Facebook doodad for Mother's Day. She wants a card, flowers, and maybe some candy. So long as she does, 1-800-Flowers (NASDAQ:FLWS) and Berkshire Hathaway (NYSE:BRK-B) can relax; Facebook isn't better than a Christmas card.


Get your clicks with related Foolishness:

The superstar stock pickers at Inside Value and Stock Advisor have both recommended Berkshire Hathaway. Try either of these Foolish services free for 30 days, with no obligation to subscribe.

Fool contributor Tim Beyers and The Motley Fool itself both owned shares of Berkshire at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. The Motley Fool is also on Twitter as @TheMotleyFool. Its disclosure policy bids you adieu, for now.