Fintech and banking are always attractive industries for investors, but what happens when a promising company in these industries actually starts to show some signs of maturing as a business? In the case of SoFi (SOFI -1.32%), it might be time to consider buying it. Read on to see what we think about the future of this company and a SoFi stock prediction to help guide your decisions.

NASDAQ: SOFI
Key Data Points
SoFi forecast
SoFi is an interesting story in that the financial stock has flip-flopped from being a darling of investors to yesterday's news. But now that the hype has died down, it's really starting to find some traction. It's been inching toward profitability for years as it has grown its user base, reporting positive net income for the last four quarters. This is largely due to expanding its product offerings to sell more to existing customers, and by being selective about who it does business with, focusing largely on customers with high disposable income and high credit scores.
For January 2025, Wall Street analysts have made 22 recommendations for SoFi, with six Buys and 11 Holds. Price targets, however, have clocked SoFi stock prices at around $27 on average, which is just $2 more than the Jan. 20 closing price.
2026 forecast
According to data from CoinCodex, 2026 is not going to be a great year for SoFi stock, with an anticipated average annualized price of $15.56 per share for the year. That being said, SoFi's performance continues to be solid. Even if there is an economic downturn, its lending business's primary customer base is not one that tends to default. Adding banking and other financial services, including equities trading, gives SoFi other places to earn income if lending slows down.
However, it's understandable that the stock price could fall, even if the business remains solid, with the U.S. economy in such a state of unrest and with so many unknowns hanging in the air. Investors may be able to score some bargains this year if they watch this stock carefully, so long as the company remains on its path to maturity.
2030 forecast
The good news is that CoinCodex anticipates a great deal of growth in the stock price of SoFi from the uncertainty of 2026 to a point where we are (hopefully) beyond that in 2030. The average annualized price according to this resource in 2030 will be $31.05, a significant growth from the predicted average price for 2026.
With SoFi moving loans off its own books and to those of its partners, instead taking a fee for acting as a middleman, expanding its financial offerings, including equities options and even diving into crypto investing, and a growing member base (up 35% year over year as of the third quarter of 2025), the future holds a lot of potential for SoFi investors.




















