Here's a fact that may shock you: China and India represent 40% of the world's population and just 8% of the world's economy. Moreover, the South and East Asian middle class is expected to be two billion strong by 2030.

That's a whole lot of growth potential. And it's that potential that led Yiannis Mostrous, Elliott Gue, and Ivan Martchev to declare in their recent book, The Silk Road to Riches, that "the 21st century may well be known as the Asian Century."