Looking at August's same-store sales, there's been some reason for thought for retailers of all stripes. Teen retailer Aeropostale
It's a matter of opinion on whether characteristics such as a September Labor Day weekend selling August short or a monster storm such as Hurricane Charley (or the approaching Frances) are really the major reasons why shopping faded away last month. However, fade it did, when you consider the August same-store sales figures released by so many retailers today.
When my Foolish colleague Bill Mann examinedCostco's
Even women's retailer -- and sales powerhouse -- Chico's FAS
What surprises me is that Aeropostale actually seems to have done well compared with the rest of the bunch and still got a little smack in the stock price, though it seems maybe many investors were waiting for the right opportunity to take a chance and sell.
Aeropostale's same-store sales increased 6.2% in August, as compared with last year's 1.6% figure, while sales rose 28.3%. If investors have any bones to pick with Aeropostale, it's that its same-store sales increase didn't reach Wall Street expectations.
Although most retailers reported a lackluster August and missed Wall Street's projections, the prognosis seems better for some retailers than others. Despite the miss, Aeropostale posted a decent same-store sales increase while others posted lackluster or flagging August numbers. When you consider Aeropostale's recent strong earnings, it seems investors who sold the stock today were searching for an excuse, not a reason.
Gap and Costco are Motley Fool Stock Advisor picks. What else makes the grade? Try it out risk-free for six months.
Alyce Lomax does not own shares of any of the companies mentioned.