Investors have a natural attraction to large-cap stocks, and that's understandable. Everyone's heard of Cisco Systems and Coca-Cola, after all, and most know what they do to generate revenue. There's also a lot of analyst and news coverage for large caps, so we all have a good way of knowing what these companies are up to. Sounds like a great deal, right?

Well, it is -- if you want to settle for lower returns.

Why you need small caps
According to research by Aswath Damodaran, professor of finance at NYU, studies have consistently found that smaller companies "earn higher returns than larger firms of equivalent risk." During Damodaran's study period of 1927 to 2001, the smallest companies outperformed the largest ones with a 20% annual return versus 12% on a value-weighted basis. The outperformance was even greater on an equally weighted basis.

One reason is that small caps, being, um ... small, simply have more room to run than the big boys do. You can get a good sense of this by looking at some of the top-performing large- and small-cap stocks over the past five years. First, a sampling of the top 20 companies with a market cap of more than $50 billion five years ago:


Oct. 2003
Market Cap
(in Billions)

Total Return
(10/03 to 10/08)

China Mobile






Johnson & Johnson (NYSE:JNJ)



Wells Fargo (NYSE:WFC)









Now, here are some of the better performers for companies with a market cap between $200 million and $2 billion -- the universe we search to make recommendations for our Motley Fool Hidden Gems small-cap investing service:


Oct. 2003
Market Cap
(in Millions)

Total Return
(10/03 to 10/08)

Southwestern Energy



Fording Canadian Coal Trust



Cliffs Natural Resources (NYSE:CLF)



AK Steel



Longs Drug Stores (NYSE:LDG)



Denbury Resources (NYSE:DNR)



All data provided by Capital IQ, a division of Standard & Poor's.

Simply put, the smaller companies have much more upside than the larger ones do. But beware: Higher potential reward comes with higher risk. Buy one of the worst-performing small caps, and you'll probably earn a total loss of capital -- which is a fancy Wall Street phrase for "lose all of your money." That's why at Hidden Gems we seek out only the highest-quality small caps: those with high insider ownership, a strong balance sheet, a solid business model, and compelling valuation.

It's time to think small
Using these principles, our team's stock recommendations have outperformed the S&P 500 since the service began more than five years ago. This shows that small caps can indeed improve returns and should be a part of any balanced portfolio.

If you're interested in a look at all of the Hidden Gems recommendations, we're offering a full-access, 30-day free trial to the service -- which includes the top stocks to buy now in this bear market.

This article was originally published on Sept. 14, 2006. It has been updated.

Rex Moore has nearly mastered quantum mechanics, but he's stuck on that wave-particle duality thingie. He owns shares of Johnson & Johnson. Coca-Cola is an Inside Value choice. Johnson & Johnson is a Motley Fool Income Investor recommendation. The Fool's disclosure policy shines year-round.