Some years ago, an eccentric Midwest billionaire boasted he could earn 50% a year on a portfolio of ordinary common stocks. Of course, there was a catch.

Or maybe that never really happened. After all, whenever I mention it, I get bombarded with emails saying it can't be true. So let's put it to rest: Did this guy really make that outrageous boast? And if so, what was that one condition?

Enter a flock of Jayhawks
While we debated who said what and when, a bunch of students actually did something about it. They trudged across Kansas and sat down with the guy.

And they asked him, "Did you really make that infamous '50% per year' guarantee? And more importantly, would you stand by it today?" As it turns out, he didn't just confirm that it was true -- he went a step further.

You'll be surprised how he would do it
To earn you 50% per year -- essentially doubling your money every 20.5 months -- this fellow wouldn't buy the massive stocks that made him a legend, like publishing giant Washington Post (NYSE:WPO). He wouldn't even buy his own $150 billion company.

He'd more likely buy obscure outfits with names you've never even heard of. How do I know? He told us. Remember the catch?

Well, this guy would guarantee he could earn you 50% per year ... only if he had less than $1 million to invest. That's because he would be loading up on undiscovered, thinly traded small companies -- the one area in the market where individual investors like us have an advantage over the pros.

Why Warren Buffett wishes he were you
You knew it was Buffett, didn't you? Well, can you guess why he wishes he were you? Because he has too much money. I know, that sounds nuts. After all, the big money on Wall Street has all the advantages.

Right? Wrong.

For one thing, most pros have way more than $1 million to invest, so they can't mess with great, up-and-coming small companies -- at least not without taking the risk of running up the price or buying a controlling stake in the firm.

That's why you see so much trading volume in the usual suspects. Take a look at these examples among the most widely owned and heavily traded NYSE stocks.


Market Capitalization

Average Volume

Citigroup  (NYSE:C)

$41 billion

205 million

General Motors (NYSE:GM)

$3 billion

37 million

Ford (NYSE:F)

$7 billion

81 million

Bank of America (NYSE:BAC)

$66 billion

122 million


$171 billion

40 million

And over on the Nasdaq? How about Research In Motion (NASDAQ:RIMM), weighing in at $22 billion and trading nearly 33 million shares a day? On Wall Street, they call this liquidity -- a polite way of saying "the usual suspects buying and selling the same old stocks to each other."

In other words, if you've got half a billion to put to work this afternoon, you'd better buy something big and forget about the next big thing. But don't expect to be dazzled; those usual suspects don't have many doubles left in the tank -- much less one every 20 months or so.

But aren't small companies risky?
Not necessarily. Ibbotson Associates tracks stock returns by "style" and market cap. You could have invested $1,000 in Ibbotson's large-cap universe back in 1927, and you'd have about $2 million today. Not bad.

If you'd bought small-cap value stocks instead, you'd have $33 million. Of course, the word "value" here is critical. In fact, combining small-cap potential with old-school value is the missing link between big profit potential and Buffett's 50% per year promise.

Motley Fool co-founder Tom Gardner hammered this into my head when I worked with him on his Motley Fool Hidden Gems newsletter. So, I know firsthand how satisfying the returns can be when you focus on unloved, obscure, and (most important) underpriced small companies.

Yes, there are bargains out there!
The recent market panic is a great opportunity for small-cap investors like us. Marty Whitman, one of my favorite money managers, calls it the buying opportunity of a lifetime. Warren Buffett, of the 50%-per-year-guarantee fame, is also loading up on U.S. stocks at bargain prices.

Same for the team Tom Gardner hand-assembled at Hidden Gems. So, if you've ever wondered how these guys have managed to outperform the market with little-followed, small-cap companies for six years running, you may never get a better chance than this market, right now.

Especially now that you can sample the entire Hidden Gems stock-picking service for a whole month free, including the team's top five picks for new money right now. I have a hunch that it can make you some money. If you have less than $1 million to invest, that is.

Best of all, there's really no risk. If you're not convinced at any point during the first 30 days, I'll personally make sure you don't pay a cent. Even Buffett would like that. To learn more about this special free trial offer, click here.

This article was originally published on Feb. 10, 2006. It has been updated.

Paul Elliott owns shares of Bank of America, which is an Income Investor recommendation. You can view the entire Hidden Gems scorecard instantly with your free trial. The Fool has a disclosure policy.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.