David slaying Goliath. The Greeks defeating the Persians. Harry Truman's victory over Thomas Dewey.

History is full of stories in which the underdog comes out on top.

But it's not just the stuff of tall tales. In fact, the conclusion of a recent New Yorker article by renowned author Malcolm Gladwell is that these upsets are much more common than we realize.

As with stocks
The characteristics that, according to Gladwell, help an underdog defeat a "stronger" opponent are identical to those that lead certain stocks to outpace others:

  1. They're small.
  2. They acknowledge their potential weaknesses.
  3. They're unknown and able to adopt revolutionary strategies that are more effective. Thus, they're able to overtake even the largest of competitors.

Gladwell cites scholar Ivan Arreguin-Toft, who calculates that when underdogs possess these qualities, the probability of their emerging victorious skyrockets from just 28.5% to 63.6%.

In effect, the situation completely reverses, and the underdog becomes the odds-on favorite.

These same characteristics also help make winners of small-cap stocks -- which most Wall Street analysts and institutional investors routinely overlook simply because of their small stature.

By way of an example
Let's look at one company that fully embodied those three characteristics when it had its IPO a mere seven years ago:

  1. Its initial market capitalization was just $241 million.
  2. It was an online company, up against a competitor that had a physical presence with nearly 8,000 U.S. stores and worldwide revenue of more than $5 billion.
  3. It was committed to making the experience of renting movies as painless and easy as possible -- with revolutionary ideas like eliminating notorious late fees, letting customers keep movies as long as they wanted, and allowing the "wisdom of the crowds" to recommend movies.

That last clue probably gave it away, but in case you didn't catch it, the company in question was Netflix.

Although its IPO went for $241 million in 2002, this David is now slaying the Goliath Blockbuster and has a market cap of more than $2.5 billion. And this is just one instance in which the agility that comes with being small helps a tiny company overtake larger competitors.

Size as strength
So companies who embrace their petite size really have a tremendous, yet often ignored, advantage over their competition.

But what's really important for you and me as investors is how much money we could make from an investment. We want stocks that can easily double or triple our money -- or more.

And, again, it's small-cap stocks that have the obvious advantage. Think about what it takes for a business to grow 10 times in value:


Current Market Cap

Market Cap After Tenfold Increase

Future Market Cap Roughly Comparable Today To ...

Wal-Mart (NYSE:WMT)

$201 billion

$2.0 trillion

Purchasing power parity (PPP) GDP of France.

Bank of America (NYSE:BAC)

$143 billion

$1.4 trillion

PPP GDP of Spain.

Cisco Systems (NASDAQ:CSCO)

$120 billion

$1.2 trillion

PPP GDP of Canada.


$1.5 billion

$15 billion

Activision Blizzard (NASDAQ:ATVI)

Cell Therapeutics (NASDAQ:CTIC)

$730 million

$7.3 billion


Data from CIA World Factbook and Capital IQ, a division of Standard & Poor's.

This inherent potential of small caps to double over and over again is the reason they have consistently been the top-performing stocks of the past four years.

And the greatest part is that they make the best stocks to own right now, when the market's volatility is high.

That's one reason our Motley Fool Hidden Gems advisors have outperformed the market by a considerable margin since the newsletter's inception six years ago.

You can see all of their recommendations -- and follow along as they invest a cool quarter-million of the Fool's cash in a real-money portfolio -- free of charge for 30 days. Click here for more information.

Adam J. Wiederman owns shares of no company mentioned above. Wal-Mart is an Inside Value recommendation. Activision Blizzard is a Stock Advisor recommendation. The Fool's David disclosure policy always slays disclosures on Goliath websites.