Mild price drops from Sony
At long last, Logitech has decided to drop the Revue below the magical $100 price point. Why? Because it just wasn't selling.
In fact, Logitech just reported negative revenue on that product in the latest quarter, because consumers are returning Revues faster than they're buying 'em. In the words of Logitech Chairman Guerrino de Luca, "There was a significant gap between our price and the value perceived by the consumer."
No kidding. I could have told you so. In fact, that's exactly what I've been doing for a while.
Will the $99 price tag give Logitech's media hub a new lease on life, or would that ugly remote need a complete redesign first? Come to think of it, the whole package is getting long in the tooth by the standards of modern gadgetry. You have to wonder whether this price cut is to give the product one last shot at life, or just clear out inventory at fire sale prices. A complete overhaul selling for the new prices or less would be a welcome move if Google and friends want to have a chance in the home-infotainment market.
Fool contributor Anders Bylund owns shares of Google and Netflix but holds no other position in any of the companies discussed here. The Motley Fool owns shares of Google, Apple, and Logitech International. Motley Fool newsletter services have recommended buying shares of Logitech International, Apple, Netflix, and Google, creating a bull call spread position in Apple and a write covered call position in Logitech International, and buying puts in Netflix. Try any of our Foolish newsletter services free for 30 days. We Fool don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. You can check out Anders' holdings and a concise bio, follow him on Twitter or Google+, or peruse our Foolish disclosure policy.