Examples of companies that have switched exchanges
Many companies have switched exchanges over the years. Here are a few of the most notable examples on the U.S. stock market.
PepsiCo
The largest switch between stock exchanges to date occurred on Dec. 19, 2017, after the market closed for the day. PepsiCo (PEP +1.53%), which had been listed on the NYSE for almost 100 years, switched to the Nasdaq.
Pepsi said it made the change for "greater cost-effectiveness and access to Nasdaq's unique portfolio of tools and services to connect with [their] investors more efficiently." Fees were certainly a factor. At the time, NYSE annual listing fees could be as high as $500,000, compared to a $155,000 cap for Nasdaq annual fees. (Fee amounts for both exchanges have since changed.)
The move didn't lead to an increase in Pepsi's share price. Over the next year after the switch, Pepsi dipped by 7%, slightly underperforming the S&P 500 over the same period.
Oracle
The NYSE's biggest win in its rivalry with the Nasdaq came on July 15, 2013. Oracle (ORCL +0.74%), one of the top tech companies, left the Nasdaq and jumped to the NYSE. The reason Oracle provided was that the switch would "be in the best interests of its stockholders, customers and partners." Before that, it had been listed on the Nasdaq since its IPO in 1986.
Oracle's annual listing fee jumped from about $100,000 with the Nasdaq to $500,000 with the NYSE at the time. It judged that the NYSE's trading volume and the exposure of being listed there were worth that additional cost.
If Oracle's share price is any indication, the move paid off. It increased by 27% over the next year, compared to the S&P 500's 17% return.