As it promised back in May, Starbucks
Dubbed Starbucks Discoveries, the new line of chilled coffees will come ready-made in cups complete with straws. (My Foolish neighbor Nate Parmelee, who recently moved here from Japan, tells me this drink format is popular with Japanese customers.) Starbucks Discoveries will be available in two varieties, Seattle (latte) and Milano (espresso). The beverages will be available in convenience stores in Tokyo and in selected locations across Taiwan.
Although Starbucks' press announcement dubbed this "a first outside North America" in its press release, let it be known that the company means this is Starbucks' first ready-to-drink beverage in Asia.
As already discussed in May, other companies such as Motley Fool Inside Value pick Coca-Cola
Once again, Starbucks is making an effort to capitalize on its brand with a new channel in an important market. These are the sorts of moves that investors hope will lead the company to continued solid growth.
For more on Starbucks in Asia, please see the following Foolish content:
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