It's official. Coca-Cola
Dubbed a "carbonated fusion beverage," Motley Fool Inside Value recommendation Coke describes the new product as a "sophisticated, premium blend of Coca-Cola, natural flavors, and coffee essence." From its targeting of adult customers looking for a natural pick-me-up to the smattering of words like "fusion," "premium," "essence," "rich," and, of course, "coffee" in its press release, it's easy to see that Coke's trying to tap into the ravenous coffee generation that Starbucks
My Foolish colleague Rick Munarriz wrote about this very product last winter. I agree wholeheartedly with his contention that a beverage like this one doesn't pose much of a threat to Starbucks, even as it tries to capitalize off similar elements. He compared Coca-Cola Blak to the premium-energy-drink market, and I'd say that's more on target than the comparison to Starbucks. I mean, do you really expect consumers to suddenly exchange their morning coffee pick-me-ups for fizzy coffee sodas?
On the other hand, it's clear that beverage concerns like Coke, Pepsi
The logic of Coke's strategy with Coca-Cola Blak makes a lot of sense. It's been clear for quite some time that pop peddlers need to come up with ways to keep their products fresh as the market for their core products has grown saturated. Of course, in the long run, it'll be the taste that will be the real test, and Coke investors have their fingers crossed for a hit. This Fool can't wait to see whether there will be fans for this fusion.
For related content, see the following stories from the Fool archive:
- Coke was recently named Best Blue Chip here at the Fool.
- Not too long ago, Coke said there would be no more plain vanilla Coke.
- Remember Blue Dew and other variations?
Alyce Lomax owns shares of Starbucks. She wakes up with Diet Coke but switches to Starbucks for a mid-morning coffee break.