Economy, how do you frighten me? Let me count the ways.

  1. Despite a recent string of pauses, the Fed has been raising interest rates over the past year, which can be a precursor to a bear market.
  2. The yield curve is inverted -- which often foreshadows a recession or even a depression.
  3. There might be a housing bubble (or there might not be, or there might be), and rising interest rates are finally starting to hit that market. Consumer spending has been driven by people cashing in on the cheap equity in their homes. Who knows what will happen if housing prices fall -- reducing homeowners' equity and their ability to use that equity to buy new gadgets from, say, China?
  4. Consumer debt ratios are already at all-time highs.
  5. And then there's the dollar. We're running record budget deficits and record trade deficits -- meaning that other countries are lending us money so that we may sustain our lifestyle. If they pull the plug on us, we could face a plummeting dollar -- likely resulting in inflation, stock market troubles, and a real decline in both wealth and income. (Wow, I haven't even mentioned war, terrorism, oil, derivatives, secular bear markets, hurricanes, or Sith Lords.)

Luckily, what's bad for the economy isn't necessarily bad for investors.

Pulling the wool
The media loves to focus 90% of its attention on these issues because they're exciting. But when it comes to investing, they're less than 10% of the story. Ours is arguably the most resilient country on the planet. Last century, we faced World Wars I and II, the Cold War, Communism, a depression, the failure of numerous banks, the impeachment of a president, an oil shock, interest rates rising from 2% to 15%, several stock market crashes, and, of course, disco. We didn't just survive; we overcame these challenges and prospered. (And danced.)

These macroeconomic issues are scary. But instead of being overwhelmed by the impossibly complex big picture, narrow your focus to individual companies. The market does not dictate your portfolio's performance; it's dictated by the performance of the stocks you own. Even in a bear market, some stocks outperform. Your job -- with our help -- is to find those stocks and snatch them up.

Don't be fooled: There will be risks. Don't let them keep you up at night. Instead, focus your analysis on understanding how economic events can affect the businesses in your portfolio. If you own Pfizer (NYSE:PFE) or Merck (NYSE:MRK), for example, war and hurricanes will likely be less important to you than legal issues. These two companies' businesses depend on their ability to both defend their patents in court and manage their liability when they make mistakes. If you're going to invest in either firm, you should focus some effort on understanding legal risks.

Manageable mistakes
Beyond these macroeconomic factors lurk two potential mistakes. The bad news is that they can destroy your returns. The good news is that they're completely under your control.

1. Not knowing what you own: The biggest mistake you can make in the stock market is not understanding what you're buying -- or what you already own. While the market may seem irrational, over the long term it's supremely logical. Strong companies prosper. Weaker companies die or are devoured by competitors.

So before you invest, make sure you have rational reasons for investing. Don't invest based on tips or stories; only invest in businesses. Make sure you understand how the business makes money and why it will continue to do so in the future. If you don't understand float or a combined ratio, don't invest in Chubb (NYSE:CB) -- even if you've heard that it's a top insurer. If you don't know what CDMA is, then you probably shouldn't invest in Ericsson (NASDAQ:ERIC) or Qualcomm (NASDAQ:QCOM) -- two companies that are affected by CDMA in very different ways.

At Motley Fool Inside Value, to get up to speed on a company we begin by picking through its SEC filings, such as its 10-K. These documents provide an overview both of what the company does and its potential risks. Then we sift through articles, conference calls, websites, press releases, and even discussion boards. Finally, we distill that knowledge into an overview that subscribers can use to understand a company's business, competitive position, and risks.

2. Buying above fair value: A second mistake that should frighten your boots off is the possibility of buying stocks above fair value. Look at the performance since 2000 for Dell and Hewlett-Packard (NYSE:HPQ). These companies are undisputedly two of the most important and successful tech companies around. They both have profited in a big way from the long-term growth in the PC market. Six years ago, investors recognized correctly that these businesses were two of the most dominant PC manufacturers around. Yet investors who bought then lost roughly two-thirds of their investment in a few years.

The problem? They bought these stocks at prices way above their fair value. Regardless of how successful you are at picking "the next big thing," if you consistently buy businesses well above their fair value, you will underperform. It's simple math -- if you pay $1 for something worth $0.50, you're almost certain to lose money, unless you can find a bigger idiot who's willing to pay even more than you.

This dynamic is reversed when you buy below fair value. If you pay $0.50 for something worth $1, you have a decent chance of later being able to sell at a profit and less of a chance of losing money. That's what value investing is all about.

Knowledge is power
The way to deal with potentially terrifying issues is to be in the know -- know the business in which you're investing and know the fair value of that business. Such knowledge not only reduces macroeconomic nightmares to manageable risks, but it also puts you in a profitable position when fears of such risks are overblown.

If you want to get ahead of the pack, Inside Value can help. Our analysis of undervalued stocks will give you a head start in identifying undervalued companies. A 30-day free trial will give you access to all Inside Value content: our top recommendations, our discounted cash flow calculator, three special reports, and our discussion boards. It's free with no obligation, so it's really a no-brainer for anyone interested in value. To give it a try, click here. Don't be scared.

This article was originally published on Jan. 3, 2006. It has been updated.

Fool contributor Richard Gibbons is a member of the Inside Value team, a father, a husband, a chess player, an ultimate player, a juggler, and a geek. Richard has no financial position in any company discussed in this article. Pfizer and Dell are Inside Value recommendations. Dell is also a Stock Advisor pick. Merck was once an Income Investor recommendation. The Motley Fool has a disclosure policy.