It's not too late to RSVP to the online advertising arms race, Microsoft
Shares of 24/7 Real Media shot up to as high as $13 this morning before pulling back later in the afternoon. The $1 billion price tag pegs the value closer to $20 a share, but the stock isn't gong to approach that level unless a deal is in place.
Naturally, just because a rumor gets put into print doesn't make it happen. Last week, it was advertising giant WPP
So, hold on to your hats. The trend is real, but it could also be dangerous to investors. Shares of 24/7 Real Media, aQuantive
You don't trade on the rumor, but it sure makes it fun to watch.
Yahoo! is a Motley Fool Stock Advisor newsletter selection. Microsoft is an Inside Value recommendation. aQuantive is a Rule Breakers stock pick. All three newsletters are currently beating the market, and you can find out why with a 30-day trial subscription.
Longtime Fool contributor Rick Munarriz enjoys a good buyout battle, but usually from a safe distance. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.