What's this about Coca-Cola
Granted, I do have a bad Coke habit -- about eight cans per day (and that doesn't include that venti latte I get every morning from Starbucks
I already play favorites by trying to go to whichever grocer is having the grandest Coke sale. For example, if Safeway
So I understand that Coca-Cola Enterprises
I mean, come on -- at around $3.50 per gallon, folks started trading in gas guzzlers, going compact, and driving less, developments that certainly haven't helped General Motors
If people like me, who scour websites to figure out where Coke's on sale every week, are already trying to limit our financial losses from our silly little habit, there is, of course, the completely rational possibility that some of us hardened addicts might -- gasp -- quit.
I'm thinking raising prices might be a really big strategic mistake -- and this wouldn't be the first time the company’s made what some might even call an idiotic mistake. Anybody who comes up with Coca-Cola Rehab might be onto something.
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