We'd all like to invest as successfully as the legendary Warren Buffett. He calculates return on invested capital to help determine whether a company has an economic moat -- the ability to earn returns on its money beyond that money's cost.

ROIC is perhaps the most important metric in value investing. By determining a company's ROIC, you can see how well it's using the cash you entrust to it, and whether it's actually creating value for you. Simply put, ROIC divides a company's operating profit by the amount of investment it took to get that profit:

ROIC = Net operating profit after taxes / Invested capital

This one-size-fits-all calculation cuts out many of the legal accounting tricks (such as excessive debt) that managers use to boost earnings numbers, and provides you with an apples-to-apples way to evaluate businesses, even across industries. The higher the ROIC, the more efficiently the company uses capital.

Ultimately, we're looking for companies that can invest their money at rates that are higher than the cost of capital, which for most businesses lands between 8% and 12%. Ideally, we want to see ROIC greater than 12%, at minimum. We're also seeking a history of increasing returns, or at least steady returns, which indicate that the company's moat can withstand competitors' assaults.

Let's look at Disney (NYSE: DIS) and two of its industry peers to see how efficiently they use capital. Here are the ROIC figures for each company over several time periods:

Company

TTM

1 year ago

3 years ago

5 years ago

Disney

7.6%

6.9%

8.4%

6.5%

CBS (NYSE: CBS)

4.5%

4.1%*

4.6%

4.6%**

Time Warner (NYSE: TWX)

6.8%

5.0%***

5.5%

4.8%

Source: Capital IQ, a division of Standard & Poor's. TTM = trailing 12 months. *Uses 2006's effective tax rate of 32%. **Uses fiscal 2005 figures with a 32% tax rate. ***Uses 2009's effective tax rate of 36.4%.

While none of these companies produces the 12% return on invested capital we are looking for, Time Warner does display the type of gradually increasing returns we like to see, while Disney consistently outperforms the others, at least in the periods profiled here. CBS' returns seem to float around the 4% range perpetually. According to this ROIC metric, there's not a whole lot to like here.

Businesses with consistently high ROIC are efficiently using capital. They can use their extra returns to buy back shares, further invest in their future success, or pay dividends to shareholders. (Warren Buffett especially likes that last part.)

To unearth more successful investments, dig a little deeper than the earnings headlines, and check up on your companies' ROIC.

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Jim Royal, Ph.D., does not own shares in any company mentioned. Walt Disney is a Motley Fool Inside Value pick. Walt Disney is a Motley Fool Stock Advisor choice. Try any of our Foolish newsletter services free for 30 days. True to its name, The Motley Fool is made up of a motley assortment of writers and analysts, each with a unique perspective; sometimes we agree, sometimes we disagree, but we all believe in the power of learning from each other through our Foolish community. The Motley Fool has a disclosure policy.