When newspaper publisher New York Times Co.
It wasn't. The Times had been scooped by Tribune
Showing that there's still some pull left in the press, the ink-and-paper world of newspapers is back. At the Times, year-over-year advertising revenue shot up by 9.8% last month. With disposable income still at a premium, sponsors are paying up to be black and white and read all over.
Classified ads have been weak, however. It's a thin job market, so the want ads aren't running as long as they used to. The publisher is also reporting a slowdown in used car listings. With new car manufacturers such as Ford
Even with the late-year spurt, year-to-date ad revenue for the company is off by 2.4%, relative to last year's showing. That's why it will take a few more months of improvement before the turnaround is pegged as legitimate.
The Times will tell you when the news is fit to print. That is, if Tribune or Scripps don't reach you first.