Build-A-Bear Workshop(NYSE) BBW

Build-A-Bear Workshop, Inc. helps people create custom stuffed animals in stores. Customers choose toys and add sounds, scents, and clothes. The company makes gift-giving a personal and memorable experience.

More Than Just Toys

• Direct to Consumer: Operates physical stores and e-commerce websites; accounts for 91.5% of total revenues.
• Commercial: Sells products at wholesale and licenses intellectual property to other businesses; accounts for 7.9% of total revenues.
• International Franchising: Collects royalties and sells products to global franchise partners; accounts for 0.6% of total revenues.

Where the Brand is Growing

• Increased the global footprint to 674 locations as of Aug. 1, 2026.
• Achieved net growth of 12 experience locations during the first 26 weeks of fiscal 2026.
• Diversified the supply chain by shifting primary sourcing from China to Vietnam.
• Expanded digital sales capabilities to reach teen and adult collectors through specialized websites.

A Unique Way to Shop

The company uses a "retailtainment" model that blends traditional shopping with interactive entertainment activities. It leverages partner-operated and franchise models to expand into tourist destinations and international markets with low capital costs.

Tracking the Recent Numbers

• Total revenues were $240.5 million for the 26 weeks ended Aug. 1, 2026, down 4.8% year over year.
• Net retail sales reached $220.0 million for the 26 weeks ended Aug. 1, 2026.
• Retail gross margin rate rose to 59.4% for the 26 weeks ended Aug. 1, 2026.
• Earnings before interest, taxes, depreciation, and amortization were $42.9 million for the 26 weeks ended Aug. 1, 2026.

Bottom Line

Build-A-Bear has transitioned from a mall-based toy store into a global brand for all ages. Its focus on omnichannel sales and diverse store formats helps it reach more customers.