USANA Health Sciences(NYSE) USNA

USANA Health Sciences, Inc. makes vitamins and healthy snacks for families. It helps people improve their health with nutritional products. The company sells items through independent partners and online.

What USANA Puts in the Bottle

• Core Nutritional Segment: Supplement and vitamin business using direct selling; represented 84% of net sales during the six months ended July 4, 2026.
• Hiya Segment: Children's health products sold via a monthly subscription; accounted for 12.8% of net sales in the first six months of 2026.
• Rise Segment: Simple-ingredient protein bars and drinks sold to national retailers; contributed 3.6% of net sales in the first six months of 2026.

Strategic Moves and New Markets

• Acquired a 78.85% controlling interest in Hiya on Dec. 2, 2024.
• Expanded the Rise product offering and distribution channels over the last three years.
• Launched an Affiliate program in 2023 for the United States, Canada, and Mexico.
• Introduced the Protein Pop product line in the third quarter of 2025.

Selling Beyond the Direct Model

The business uses an omni-channel platform including direct selling, subscriptions, and retail stores. It generates 91.1% of its Core Nutritional sales from markets outside the United States.

A Look at the Recent Numbers

• Net sales fell to $223.3 million in the second quarter of 2026, down 5.3% year over year.
• The company reported a net loss of $21.4 million for the second quarter of 2026.
• A non-cash goodwill impairment charge reached $29.1 million during the second quarter of 2026.
• Cash and cash equivalents grew to $168.6 million as of July 4, 2026.
• Active customers in the Core Nutritional segment totaled 384,000 as of July 4, 2026.

The Big Picture

USANA has transitioned from a pure direct-selling model to a multi-channel health company. Strategic acquisitions like Hiya and Rise have diversified its customer base and distribution methods.