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7 Ways to Market Your Rental Property During the Holiday Season

Author: Maurie Backman | December 01, 2021

A rustic cabin by a lake surrounded by forest.

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Market your property successfully

Buying a rental property is one of the smartest moves you can make as a real estate investor. And with the holidays coming up, you have a prime opportunity to draw in guests and close out the year on a high note. Here are some tips for marketing your property during the holiday season.

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Group of people eating at a table by a decorated tree.

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1. Invest in your common areas

A great way to round up guests in the coming weeks is to advertise your rental as a family reunion spot. To this end, it pays to buy furniture that can accommodate a crowd, such as larger couches and a larger table (or one that can be expanded). Also, stock your home with plenty of extra chairs so that nobody has to eat a meal standing.

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Two people walking in the woods with a dog.

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2. Play up the remoteness

Many people want to get away from it all during the holidays. If your rental home offers peace and quiet, make that clear. Talk up the fact that the closest home to yours is several acres away and the nearest major road isn't for miles.

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House decorated with red ribbons and white lights.

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3. Create a winter wonderland

Some people don't have the time or patience to decorate their homes for the holidays. That gives you an opportunity to draw people into your own winter wonderland, complete with outdoor lights and a giant tree. Better yet, encourage guests to bring their own ornaments to leave their mark. That may inspire them to become repeat visitors the following year.

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A chef polishes off a gourmet dinner with herbs.

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4. Partner with a caterer

Many people don't want to cook for the holidays. So, it pays to offer that reprieve in the course of marketing your rental. Find a catering company that will offer a discount to guests who stay at your home and order at least one complete meal.

ALSO READ: Investing in Restaurant Stocks

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Family sitting on a couch and watching TV in the dark.

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5. Stock up on entertainment

Some people just want a break from their own homes during the holidays, so it helps to make your rental as interesting a destination as it has the potential to be. Buy a projector for outdoor movies (make sure to have extra blankets on hand so guests can bundle up) and stock up on board games and DVDs so your guests can stay occupied during their visit.

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People shopping at an outdoor market at night.

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6. Create a list of local holiday activities

Some people love holiday activities, from visits with Santa to local markets and fairs. Be sure to play up your proximity to these and other events so guests are more eager to book a stay.

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Clock showing the year 2021 turning over to 2022 at midnight.

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7. Be a New Year's Eve destination

Some people like to party on New Year's Eve, while others prefer a festive night in with friends. In the course of your marketing, it pays to encourage guests to gather a small group of their closest friends and bunk together for the big event. And you can make your home the life of the (low-key) party by investing in a karaoke machine and some kitschy but cute New Year's banners and decorations.

ALSO READ: Investing in Entertainment Stocks

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Person in suit counting money.

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Rake in that revenue

Many people like to get away for the holidays, and that could leave you worlds richer as an investor. The key is to market your home strategically so that it stays nice and booked from the start of the holiday season to the very end.

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