Why does cost basis matter to investors?
Cost basis matters to investors who are liquidating some or all of their investments. Optimizing your cost basis can greatly reduce your tax liability, especially if you're using methods like tax loss harvesting. By strategically selling stocks with a higher cost basis, for example, you could save money on taxes.
With real estate, it's just as important, especially since real estate can appreciate quickly, leading to high capital gains. There are many ways to adjust the cost basis of these properties, like doing renovations.
However you choose to manage your investments, keep good track of what you have, what you paid for it, what it's worth now, and how you've dealt with the profits. By taking maximum advantage of your cost basis, you can minimize your tax bills if you need to take some cash out or sell a position.