Overall, CUDA reinforces the GPU ecosystem that has made Nvidia so successful. Moreover, it helps deliver higher performance and accelerated computing.
How CUDA gives Nvidia a competitive advantage
Nvidia popularized the GPU in 1999, and CUDA, which it introduced in 2006, has arguably been its most important step in establishing itself in the GPU market. Recognizing the significant demand for accelerated computing empowered by GPUs, Nvidia developed libraries for applications like deep learning and linear algebra that have helped form the building blocks for its work in AI.