What is data analytics?
Put simply, data analytics is the discipline of analyzing data using specific techniques. Often, data is sliced in very specific ways to answer questions you might have about the information you have in front of you. For example, you may want to know how frequently your favorite index fund experiences a correction, and how deep the typical correction goes.
Although this would be an incredibly basic data analysis, it is data analysis. You can also use data analytics to look at all kinds of things, such as comparing two seemingly unrelated variables to look for a mathematical relationship (see our article on The Monday Effect, which explains some pretty wild stock price correlations discovered using data analysis).