But like any powerful tool, generative AI has its dark side. It can be used to spread misinformation, create deepfakes, or even commit fraud. It's a double-edged sword that nobody knows exactly how to handle yet. The companies behind high-powered generative AI systems must balance unfettered creative ability against the legal and ethical ramifications of doing the job too well.
Furthermore, the AI systems are trained with reference to existing works of art, literature, music, architecture, and so forth. It's not always clear how much of the credit for an AI-generated piece belongs to the system and how much is a direct copy of a human artist's original work. Many human content creators don't want computers to rely on their creative works to train their systems and sometimes simply copy the originals.
And the computers still need a fair bit of human hand-holding. The auto-generated output is only as good as the human instinct and analysis that went into the text-based instructions and other inputs. Generative AI content can't compare to the art and craft of human creators yet, and it usually must be reviewed by editors before being used for business purposes.
The robots can provide assistance to creative processes or deliver good-enough quick takes. But they're not writing the next great American novel or composing brilliant symphonies.