RPO is a crucial metric for helping investors and analysts understand a company's future revenue potential and where it might run into cash flow issues.
How RPO is used
Imagine you are a landlord who has rented out an apartment. Your tenant has agreed to pay rent monthly. But at the beginning of the lease, they promise to pay you the entire year's rent up front and give you post-dated checks for each month.
You hold these checks but haven't cashed them yet because each is intended for a future month. In business terms, you have the promise of receiving this rent money (revenue) over the next year, but you haven't "earned" it yet because the rental periods haven't occurred.
RPO for a company is like the money you are set to receive from your tenant over the year. It's the total amount of revenue the company expects to earn in the future from contracts it's already signed. This includes both the deferred revenue (money you've received but haven't earned yet) and future revenue from un-invoiced contracts.
RPOs can be helpful in several aspects of business. Some of the most common are: