On the other hand, if maximizing revenue is the goal, the hotel manager should consider raising its average room rate. If the hotel boosted its ADR to $125, causing occupancy to decline to 75%, RevPAR would rise to $93.75. As a result, total revenue has increased. Further, the hotel's profitability could have also grown since costs would likely fall in that scenario since the hotel wouldn't need to have as many rooms cleaned each night.
RevPAR helps evaluate hotel performance
RevPAR is a key measurement of hotel performance. While the metric isn't a profit indicator, it can inform trends and guide changes that could boost a property's income. Because of that, it's an important metric for hotel operators and owners to monitor.