Why share dilution matters
Share dilution affects the value of your holdings. On a fundamental level, your holdings in a company have value as a percentage of the total number of shares available. When a company dilutes its shares, its earnings per share decreases relative to what it would have been. In that sense, share dilution can offset earnings growth and weaken an otherwise strong growth story.
Share dilution can be especially insidious with companies losing money because investors don't tend to focus on per-share results. In fact, with a company losing money, per-share results will actually improve with share dilution as the company's losses are spread across more shares or a larger group of investors.