Facebook's first major foray into the enterprise market is set to roll out next year, and the real money might not lie in subscriptions or service fees.
Shady practices cost digital advertisers billions each year and undermine faith in the market. Google recently took a step toward solving some of these problems.
Pinterest is the latest social media company to ramp up efforts to monetize its platform, and it looks like big growth is already underway. That growth could come at the expense of Alphabet's Google.
A move to sell video ad spots in a way that's familiar to TV advertisers is working for Facebook, a large ad manager says. But the more important work may be still to come.
Howard Stern's loyal listeners followed him to Sirius XM long ago, but he's still delivering a valuable contribution to the satellite radio service's continued growth.
As Sirius XM shifts its focus from new cars to used-car owners, the satellite-radio provider needs a new playbook for finding and signing up subscribers. It's thinking creatively.
Digital advertising is growing fast, but there are a few areas that are truly taking off.
More cars with preinstalled satellite radio have meant more subscribers for Sirius XM, making a growing penetration rate a thing to cheer. Here's why that's changing.
If you use Facebook's mobile apps, it's a good bet the social network knows where you are at any given time. That's information businesses that advertise on Facebook may be very interested in.
Facebook's display-ad business is booming while Alphabet's is shrinking, according to a report. Does this spell trouble for the search giant?
Facebook will be issuing grades to the apps that display ads purchased through the social network. It's hoping for happier advertisers.
One report says apps rule mobile, and Facebook looks poised to make a killing. But then another says browsing -- Google's domain -- is really king of the mobile hill. Who's right?
Some bigger publishers are starting to look for ways to put their readers' data to use in targeting ads. Their goal: to claw back some of the ad dollars that Google and Facebook have taken away.
Facebook continues its push into video, but companies have a good reason to continue using Alphabet's YouTube.
It won't grab many headlines, but this $77 billion market is an important avenue of growth for the social network.
Cable subscribers have been cutting the cord. TV viewership for sports has been slipping. But demand for ad time during live sports continues to grow.
A new ad for Gatorade drops fans into the shoes of Bryce Harper at the plate. For virtual reality advertising, this is just the beginning.
No other company has as deep a well of information that can help researchers in their quest to understand people and perhaps remedy society's ills.
After a recent price drop, Disney backed up the truck and bought its own shares. Should you follow its lead?
Through its acquisitions of AOL and now Millennial Media, Verizon is looking to leverage its customer base to win over advertisers. But it faces an uphill battle with a more-than-formidable opponent in Facebook.