Fani Kelesidou

Fani Kelesidou

FaniKel

Born and raised in Greece, Fani is currently pursuing a PhD in International Political Economy. She keeps a keen eye on politicians' shenanigans and focuses on explaining their impact on the global economy. Besides that, she enjoys digging deeper into unfolding fashion trends and retailers' business strategies, as well as the emerging wearable-tech market. You can follow her on twitter@FaniKelesidou

Recent articles

Is Freelancing Beneficial to Businesses?

New data from Elance-oDesk indicate that businesses will spend over $930 million on hiring freelancers around the globe in 2014. What are the benefits and the downsides of hiring remote independent workers?




Will World-Class Designer Ivy Ross Save Google Glass?

Google hired Ivy Ross, a renowned fashion executive, to lead its Glass team. Will she be able to alter public perception and convince everyone that Glass is more than a toy for tech geeks?


Why Nike's Move to Focus on Software Is Bad News for Wearable Technology

Rumors that Nike decided to lay off most of the hardware team working on its fitness wearable device sent shockwaves through the entire wearable-tech world. Industry insiders are worried about wearables being nothing more than a passing fad. Will their fears come true?




Why Luxury Retailers are Betting Big on Menswear

Despite a rather gloomy outlook for some of the big names in the luxury territory, there are three reasons for rejoice: Young, urban, and male. According to HSBC, an emerging cultural subset is going to give luxury players a much needed shot in the arm.


Why Luxury Brands Are Going for Discreet Labeling

Many luxury houses are dropping logos that shout, even though these logos have been the very pillars of their success. Why are we witnessing a more discreet tone in this space? More importantly, will this strategy bear fruit?

How Fashion Blogs are Changing Retail

The explosion of blogs and social media changed the fashion industry forever and enabled the rise of the “fashion blogger” phenomenon. Retailers have benefited from collaborating with influential bloggers in the past. But, going forward should they be more cautious?




Why Luxury Brands Like Louis Vuitton Are Raising Their Prices

Despite macroeconomic headwinds and dismal bottom-line results, some of the big names in the luxury apparel and accessories industry are increasing the prices of their offerings. Is there more to this trend than meets the eye?


Why High-End Luxury Brands Are Losing Their Luster

In recent years, the concept and ethos of the luxury business has shifted from exclusive to accessible, leaving industry insiders questioning the very essence of “true” luxury. How did we get here? More importantly, is there a way out of this bewildering path?

Is This a New Look for Gap?

Gap's new ad campaign showcases Rebekka Bay's inaugural collection and targets omni-channel customers. Will Gap's efforts bear fruit?