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Casey Kelly-Barton

CaseyKellyBarton

Casey is a writer and journalist who follows the consumer goods, travel, and tech industries for The Motley Fool.

Recent Articles by Casey Kelly-Barton

May 13, 2014 by Casey Kelly-Barton

Will Hollywood's Boycott of Brunei-Owned Hotels Have an Impact?

Virgin Group, celebrities, and designers are boycotting Brunei-owned hotels, but the country's other holdings are mostly unknown.

May 6, 2014 by Casey Kelly-Barton

Can the Cruise Industry Alleviate Puerto Rico's Economic Woes?

Puerto Rico’s economy is battered. Cruising has taken a bruising. Americans were caught in winter's Polar Vortex. Can Puerto Rico and cruise lines find safe harbor getting cabin-fevered travelers to San Juan?

Apr 16, 2014 by Casey Kelly-Barton

How Two Companies Accidentally Committed Anti-Vaccine PR Blunders

As preventable outbreaks rise, businesses need to inoculate themselves against anti-vaccine PR blunders.

Apr 14, 2014 by Casey Kelly-Barton

4 Reasons to Chill About Sriracha's Public Nuisance Ruling

Huy Fong Foods' "rooster sauce" is still the condiment to beat, despite a game of regulatory chicken and ruffled foodie feathers.

SONIC Shakes Chocolate Strawberry Vanilla

Apr 1, 2014 by Casey Kelly-Barton

5 Menu Items That Help Sonic Corporation Beat its Fast Casual Competition

Sonic's stock price rose nearly 11% after last week's quarterly earnings report. Here are 5 reasons why Sonic took off.

Apr 1, 2014 by Casey Kelly-Barton

4 Ways Taco Bell Breakfast is Losing to its Competitors

If the new menu is Taco Bell’s A-game, competitors have nothing to worry about.

Mar 6, 2014 by Casey Kelly-Barton

Why Are ‘Mom Jeans’ Coming Back?

And will sales rise along with '80s-style waistlines?

Feb 15, 2014 by Casey Kelly-Barton

4 Ways We Open Ourselves Up to Data Breaches

New technology and new rules might help prevent data breaches, as long as they factor in that most risky of elements, human nature.

Jan 30, 2014 by Casey Kelly-Barton

3 Things Minimum Wage Workers Need (Besides a Raise)

Higher pay matters, but so does the opportunity to earn more long-term.

Jan 24, 2014 by Casey Kelly-Barton

How Retailers Turn Pantone's Color of the Year into Green

Five ways smart retailers use the color of the year to boost sales.

Jan 22, 2014 by Casey Kelly-Barton

How Hobbits Kick-Started New Zealand's Tourism Industry

U.S. visits to “the real Middle-earth” are up 21% thanks to Peter Jackson's Hobbit trilogy.

Oct 17, 2018 by Casey Kelly-Barton

The 5 Most Important Jack in the Box Menu Items

The restaurant’s top treats -- from the investor relations department’s point of view.

Jan 15, 2014 by Casey Kelly-Barton

3 Reasons That Retail Data Breaches Keep Happening

And one big change that security experts say will help.

Jan 13, 2014 by Casey Kelly-Barton

McDonald's Sustainable Beef Program Could Be Game-Changing, But Will Consumers Care?

McDonald's sustainable beef program is groundbreaking, but tough to digest.

Jan 8, 2014 by Casey Kelly-Barton

E-Cigarettes Staining the Entertainment Industry?

The jury’s out on e-cig health risks, kid appeal, and potential damage to celebrity images.

Jan 6, 2014 by Casey Kelly-Barton

How Lyrics Site Rap Genius Survived a Google Penalty

The company serves up a savvy new response to its Google penalty.

Jan 3, 2014 by Casey Kelly-Barton

Mattel Should See Petition for Disabled American Girl Doll as an Opportunity

A girl’s request highlights how diversity can help companies shine.

Jan 2, 2014 by Casey Kelly-Barton

Why Walgreen's Offer to Obamacare Enrollees Is Good Business

The company will fill 30-day prescriptions at no upfront cost to ACA enrollees waiting on insurance ID numbers.

Dec 30, 2013 by Casey Kelly-Barton

Rap Genius’ Dumb Move a Lesson for Smart Investors

The company's Google exile shows the need for SEO due diligence.

Dec 27, 2013 by Casey Kelly-Barton

4 Tough Lessons from McDonald’s Employee-Site Missteps

Three ways companies can communicate smarter -- and one issue even the best communication can't fix.

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