The Princeton Review currently accounts for about 10% of Match Group's (NASDAQ:MTCH) revenue.
In this clip from the Industry Focus: Tech podcast, Motley Fool analysts Dylan Lewis and Sarah Priestley explain what an online dating company is hoping to get out of a company that specializes in standardized-testing materials.
A transcript follows the video.
This podcast was recorded on July 8, 2016.
Dylan Lewis: Yeah. So, a smaller part of their business right now, but one of their other big opportunities, is with Princeton Review. It makes up less than 10% of their revenue right now, but they see that being a bigger and bigger slice of the pie moving forward.
Sarah Priestley: Absolutely. They want to move it to web-based. Obviously, that's going to reduce their fixed costs. And they also want to increase their offerings. There's college counseling, which is a sideline offering they do now. They want to bundle everything together, and essentially be a one-stop shop for "If you want to get your kid into college, this is where you're going to go." I think that it has the potential to be quite successful for them. They feel that there's a lot of alignment between dating and Princeton Review, getting into college, because they think it's all about what you're looking for in life, what you're aiming to get to. Maybe that's too much ... maybe that's not the right way to look at it, but they do seem to have good ideas for how they're going to prove it.