Cypress Semiconductor logo, reading "Embedded in Tomorrow."

Image source: Cypress Semiconductor.

Cypress Semiconductor (NASDAQ:CY) shares have gained more than 17% this year thanks mostly to strong fourth-quarter results released in early February, with the semiconductor specialist trading close to its 52-week highs as of this writing.

Cypress, however, is not done yet, as recent rumors regarding Apple's (NASDAQ:AAPL) next iPhone suggest that its business could get a big shot in the arm.

A design win would be a big deal

The Wall Street Journal has reported that insiders said Apple is going to ditch the Lightning connector for a USB-C port in the next iPhone. Though there is a precedent for the company using USB-C in the MacBook line, well-known analyst Ming-Chi Kuo believes otherwise. The KGI Securities analyst reportedly said in a research note obtained by AppleInsider that Apple could use "Type-C power delivery" for all the upcoming iPhones this year instead of ditching the Lightning port altogether in favor of USB-C.

It makes sense for Apple to use Type-C power delivery through the existing Lightning port instead of moving to the USB-C standard, as the former is good enough to enable fast-charging on the iPhone. The additional advantage of using USB-C is high-speed data transmission, but Kuo points out that this is a niche application for iPhone users, so he thinks Apple will stick to the existing standard.   

Additionally, Kuo's comments seem credible because Apple has a whole line of Lightning accessories under the MFi program on which it makes money. The company reportedly gets a fee of around 10% of the wholesale cost of an accessory made under this program. For example, an Apple-certified Lightning to USB cable costs around $6 at the minimum, so, that would give Apple 60 cents on the sale of each unit. 

But whatever the case may be, the next iPhone looks to be a catalyst for Cypress. Investment research provider Needham & Company estimates that the semiconductor specialist's earnings could increase by $0.11 to $0.19 per share on revenue gains of $87.5 million to $157.5 million during the next iPhone cycle if Apple ditches Lightning for a USB-C port. By comparison, Cypress' adjusted earnings last quarter were $0.15 per share on revenue of $530 million.

Even if Apple decides to continue using the Lightning port with Type-C power delivery, Kuo believes that Cypress will win a spot to supply power delivery chips to enable this technology. Cypress is a leading provider of Type-C controllers with $295 million worth of design wins in this market, so it could be on its way to take advantage of the next iPhone's upgraded charging technology.

Cypress previous supplied only components for Apple accessories, such as a programmable chip for the AirPods. Therefore, a spot in the next iPhone would be a big win for it as the Cupertino-based smartphone giant is expected  to make 250 million to 350 million units of the device.

Moreover, a closer look at the company's fourth-quarter conference call transcript (via Seeking Alpha) reveals that Cypress might be gearing up for the iPhone production ramp-up in the second half of the year. In response to a question, Cypress CEO Hassane El-Khoury said:

But if you look at the market for Type-C, the expectation from my side is, that ramp is going to happen in the second half of 2017, and that's really a typical design-in behavior. So we will see slight growth in the March quarter, but primarily would expect us to grow much harder in the second half.

A potential Galaxy S8 bonus

Apple might not be the only one driving growth in Cypress' Type-C controllers. Needham expects the Samsung (NASDAQOTH: SSNLF) Galaxy S8 to come equipped with USB-C charging capabilities. This isn't surprising as this charging standard is fast replacing the micro USB in Android smartphones.

Leaked images of the Galaxy S8 indicate that the Korean smartphone will indeed come with a USB-C port and Cypress has been a longtime component supplier to Samsung, so a USB-C port win in the next flagship device is quite likely.

As things stand, Needham expects Samsung to sell somewhere between 30 million and 60 million Galaxy S8 devices, with Cypress getting dollar content of $1 to $1.50 in each phone. This puts its potential revenue from the next Samsung flagship in the range of $30 million to $90 million, with earnings coming in between $0.04 and $0.10 per share.

Cypress Semiconductor seems on track for two big smartphone design wins this year that could substantially enhance its financial performance.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.