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Future Investments Squeeze BMW's Margins Despite Strong Profits

By John Rosevear – May 4, 2017 at 1:04PM

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BMW's net income jumped 31%, but its automotive profit margin fell from a year ago. Why? Big spending.

German automaker Bayerische Motoren Werke AG (BAMXF 1.31%), better known as BMW, reported a 31% jump in first-quarter net income -- but it stuck with conservative full-year guidance despite the profit gain.

BMW earnings: The raw numbers

BMW had released a preliminary first-quarter report on April 20. That report included pre-tax profit numbers, which are repeated here. The net profit figure is new as of May 4.

All results are shown in euros. As of May 4, 1 euro = about $1.09.

MetricQ1 2017Q1 2016Year-Over-Year Change
Revenue 23.448 billion 20.853 billion 12.4% 
Earnings before interest and tax (EBIT) 2.646 billion 2.457 billion  7.7% 
-- Automotive EBIT 1.871 billion 1.763 billion 6.1% 
-- Automotive EBIT margin 9% 9.4%  (0.4 ppt) 
Pre-tax profit (EBT) 3.005 billion 2.368 billion  26.9% 
Net profit 2.149 billion 1.641 billion 31%

Data source: BMW AG. EBT is included for reference, as it is often reported as the headline profit number in the European business media. PPT = percentage points. 

BMW's iconic headquarters tower.

BMW's headquarters in Munich, Germany. Image source: BMW AG.

In brief: What drove BMW's profit gain

BMW discussed the key factors driving its first-quarter profit gain in its preliminary report last month. (You can find a summary here.) Basically, a jump in valuation of a mapping service partly owned by BMW (the biggest contributor), profit growth in China, and worldwide sales gains in autos (up 5.3%) and motorcycles (up 5.5%) all contributed to the year-over-year profit increase. 

Why margin fell: Heavy spending on future product and tech

While rival Daimler AG (MBGA.F -2.28%) boosted its full-year guidance after reporting stronger-than-expected sales of Mercedes-Benz vehicles, BMW CEO Harald Krueger reiterated his company's earlier cautious guidance for the year despite the strong first-quarter result. While Daimler now expects a "significant" year-over-year increase in earnings for the full year, Krueger stuck with BMW's previous expectation of only a "slight" increase. 

Why? Because BMW is spending a lot of money right now:

Our pre-tax earnings increased significantly -- to more than three billion euros. As previously reported, this is mainly due to valuation effects in the financial result. We are planning high upfront investments for the full year. This will include investment in our model offensive, our locations worldwide and in future technologies, such as electrification and autonomous driving. All these factors will affect our earnings momentum this year.

A year ago, BMW warned investors that its spending would need to rise to keep pace with rivals. Not surprisingly, that has happened. BMW's research and development costs jumped 35% from a year ago in the first quarter, to 1.32 billion euros ($1.44 billion). That increase was the key factor behind the 0.4-percentage-point year-over-year drop in BMW's automotive EBIT margin. 

That money is being spent to overhaul BMW's aging product line and to develop the advanced technologies it will need to stay competitive. Remember that BMW's competition includes not only Daimler, but also bigger and better-funded rivals like Volkswagen (VWAGY 0.52%) subsidiary Audi and General Motors' (GM -0.67%) resurgent Cadillac brand. 

A silver BMW 5 Series sedan.

BMW's midsize 5 Series sedan is all-new for 2017. Image source: BMW AG.

A lot of new products are headed to market

The "model offensive" that Krueger mentioned started with all-new versions of BMW's 5 Series sedan and the Mini Countryman in the first quarter. Krueger highlighted some of the other new models that are coming: 

  • A plug-in hybrid version of the Mini Countryman in June;
  • An all-new version of the top-of-the-line Rolls-Royce Phantom later in 2017;
  • A new BMW X3 crossover SUV later this year;
  • A new BMW X2 crossover in 2018;
  • An all-new big crossover SUV, the BMW X7, in 2018;
  • A Roadster version of the BMW i8 hybrid sports car in 2018;
  • A battery-electric Mini in 2019;
  • A battery-electric BMW X3 crossover SUV in 2020;
  • A battery-electric self-driving BMW flagship sedan, the iNext, in 2021.

As you can see, it's a long list, with a lot of new technology. And in addition, Krueger said that BMW's motorcycle unit (BMW Motorrad) will launch 14 new models or variants in 2017.

A black Rolls-Royce Phantom at the company's factory.

BMW's super-luxury Rolls-Royce brand shipped the last of its seventh-generation Phantom sedans in the first quarter. An all-new eighth-generation version of Rolls' top sedan model will debut later this year. Image source: Rolls-Royce Motor Cars/BMW AG.

BMW's CFO: Patience will be required 

Chief financial officer Nicolas Peter seemed to be reminding investors to stay patient as he summed up his remarks: 

High upfront investments in areas such as electro-mobility and autonomous driving will slightly dampen the upward trend in earnings over the coming quarters, as forecast. I would like to emphasize that profitable growth remains our focus. This strategy has paid off over the years. 

The BMW Group has been one of the world's most profitable car companies for years. At the same time, we strive to remain a leader in new technologies and innovations, with a clear focus on electro-mobility. We remain firmly committed to pursuing these goals in the future.

Long story short: While the near term could be bumpy, BMW wants its investors to know that it remains committed to rewarding them over the longer haul. 

John Rosevear owns shares of General Motors. The Motley Fool recommends BMW. The Motley Fool has a disclosure policy.

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