Shares of Time Inc. (NYSE:TIME) fell 21.4% last month, according to data provided by S&P Global Market Intelligence.

So what

The magazine publisher's stock price nosedived at the end of April when it said that it does not plan to sell itself. The company had long been rumored to be a takeover target, most notably by a consortium of private investors led by former Time Warner Music Chairman Edgar Bronfman Jr., who reportedly tried to buy Time on more than one occasion.

Yet despite those buyout offers, as well as reported pressure by activist investor Jana Partners to pursue a sale, Time has decided to remain independent.

In an April 28 press release explaining the board's decision, lead independent director John Fahey said:

Time Inc. is one of the world's leading multi-platform media companies, engaging over 170 million US consumers across digital and print every month through a portfolio of premium, iconic brands. We strongly believe in the future and potential of this Company. The Board has full confidence in Time Inc. President and CEO Rich Battista and the management team to execute on the strategic plan.

That plan includes expanding Time's digital business, diversifying revenue streams, cost cuts, and "selective portfolio rationalization."

Eyeglasses on top of a stack of magazines

Image source: Getty Images.

Now what 

Time's troubles have continued into May, with the stock down another 15% after the company announced brutal first-quarter results along with a 75% cut to its dividend.

Moreover, in a sign that there may be some turmoil among its leadership team, Time said that Executive Chairman Joe Ripp was resigning.

All told, with its core operations struggling, upheaval in its management, and ad industry trends increasingly moving away from magazine publishers in favor of digital platforms, investors may be best served by steering clear of Time's stock.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.