The increase erased just a small portion of shareholders' recent losses, though, and the stock remains down by more than 70% since early 2015.
January's stock price uptick followed a brutal 2017 during which Avon's shares fell by 57%. Thus, investors were likely just tiptoeing back from the pessimistic reading on the business that that plunge implies.
The company's most recent operating update wasn't encouraging, with sales and profits forecast to come in short of management's prior outlook over the key holiday selling period.
Avon just appointed a new CEO, Jan Zijderveld, who most recently served as an executive at consumer products giant Unilever. He is taking over for Sheri McCoy after her turnaround plan failed to spark consistent growth over the past two years. Avon shareholders will likely hear details about Zijderveld's strategic priorities when the company announces its fourth-quarter earnings results on Thursday, Feb. 15.