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This Chinese Automaker Just Became Mercedes-Benz's Biggest Investor

By John Rosevear - Feb 27, 2018 at 12:04PM

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Geely Auto's global ambitions make it a company to watch.

A Chinese entrepreneur who founded one of that country's most forward-thinking automakers has purchased just under 10% of Mercedes-Benz parent Daimler AG (DDAI.F 0.22%), the German company said on Friday.

The entrepreneur is Li Shufu, the founder, chairman, and principal owner of Geely Automobile Holdings (GELYF 1.17%). His decision to take a substantial stake in Daimler is the latest sign that Geely has big global ambitions. Investors should take note.

Li is shown standing in front of a backdrop with the Volvo Cars logo.

Li Shufu, the founder of Chinese automaker Geely, became Daimler's largest investor last week. Image source: Volvo Cars.

Who is Geely?

Li's company, known as Geely, is one of China's leading domestic automakers, and perhaps the one with the greatest global ambitions.

Geely's holdings include controlling stakes in Volvo Cars, British sports-car maker Lotus, and Manganese Bronze Holdings, the maker of London's iconic black cabs. Geely is also the biggest shareholder of Volvo AB, one of the world's largest makers of heavy trucks (and Volvo Cars' former owner), and owns nearly half of Malaysian automaker Proton.

Together with Volvo Cars, Geely also owns Lynk & Co., a new upscale Chinese auto brand that plans to enter the European and U.S. auto markets in coming years.

What's happening with Daimler?

Li has acquired a 9.69% stake in Daimler, worth nearly $9 billion. He's now the German automaker's largest single shareholder. 

Chinese automakers see partnerships with global automakers as sources of technology and manufacturing expertise as well as a way to elevate their local standing.

According to a Reuters report, Geely has been seeking an alliance with Daimler around electric-vehicle technologies. Aside from the prestige that comes with a big stake in Mercedes-Benz's parent, it's likely that Li hopes his investment will give Geely leverage in those discussions.

The Mercedes-Benz Generation EQ Concept, a show-car version of an electric SUV that will enter production in 2020.

Daimler is gearing up to launch several electric cars and trucks. Geely may want access to that technology. Image source: Daimler AG.

How does Daimler feel about this?

In a statement, Daimler said that it was "pleased" to have Li as a long-term shareholder. But it was carefully noncommittal on the topic of an alliance:

Daimler knows and appreciates Li Shufu as an especially knowledgeable Chinese entrepreneur with clear vision for the future, with whom one can constructively discuss change in the industry.

Daimler has good reasons to be careful: For starters, it already has a major partner in China, Geely rival BAIC Motor Corporation -- and a partnership around electric vehicles with BYD, the Chinese battery-and-electric-vehicle company backed by Berkshire Hathaway.

It's probably not a coincidence that Daimler and BAIC chose to announce on Monday that they will together invest about 1.5 billion euros ($1.84 billion) to build a new Mercedes-Benz factory near Beijing. 

What does this mean for investors?

For now, I think it means "put Geely on your radar."

Li is a forward-looking entrepreneur with some important alliances, global ambitions, and -- apparently -- a lot of money to spend. That makes him, and Geely, worth watching as the Chinese automaker moves closer to becoming a major global auto player.

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Geely Automobile Holdings Limited Stock Quote
Geely Automobile Holdings Limited
$1.73 (1.17%) $0.02
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Daimler AG
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