More specifically, citing "people familiar with the matter," Bloomberg writes that Zynga has "received preliminary approaches" from multiple other game developers interested in a potential takeover.
As the parent company of franchises like FarmVille, Words with Friends, and CSR Racing -- and with the added promise of a recently signed multiyear licensing agreement with Disney -- Zynga boasts an enviable stable of mobile game franchises. Further, with the stock trading roughly flat year to date and commanding a modest market cap of roughly $3.5 billion as of Monday's close, it's well within the financial reach of a number of larger game-industry peers.
Still, Bloomberg's sources also caution that no formal talks have been held as of yet, so investors should be careful not to include an acquisition as a core part of their buying thesis. But given the prospect of a juicy buyout premium, the stock is understandably rallying today in response.