What happened

Shares of Avon Products (NYSE:AVP) are sinking today, down 11.3% as of 11:09 a.m. EDT, after the beauty specialist was hit with multiple class action lawsuits. This news comes on the heels of the company's announcement that it was in talks to potentially be acquired by Brazil's Natura.

So what 

Several law firms are alleging that Avon may have committed securities fraud by failing to disclose that it significantly loosened credit terms in Brazil, its largest market, in order to recruit new representatives, and that it failed to account for the new credit terms by increasing its allowance for doubtful accounts. These firms concluded that that move led to the stock being artificially inflated during the period in question in 2017.

Various pots of makeup powders with makeup brushes scattered around them

Image source: Getty Images.

Separately, Avon confirmed last Friday that the company has had preliminary discussions with Natura on a "potential transaction," which was understood to be a takeover by Natura. Avon stock had risen 18% since that news broke, but gave up much of those gains today, though it's unclear if that was due to the lawsuits or just a sign that investors thought the stock was overbought, especially as shares have nearly doubled this year on hopes for a turnaround.

Check out the latest earnings call transcript for Avon Products.

Now what

Class action lawsuits like these ones against Avon are fairly common, so they aren't necessarily cause for alarm. However, the news seems important in that it could have an effect on Natura's potential acquisition. This is the second time that Natura has approached Avon, following discussions last September, so talks may not lead to a deal. However, investors are clearly hoping for an exit from Avon stock's long descent, so keep an eye out for reports on advancing talks.

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