Netflix (NASDAQ:NFLX) set fire to the blogosphere with back-to-back announcements -- less than a month apart -- that the company was losing two of the most popular programs on its streaming platform. First, news broke in late June that the Comcast (NASDAQ:CMCSA) unit NBCUniversal outbid Netflix to reclaim the rights to The Office for its upcoming streaming service, though its 201 episodes won't be leaving the platform until January 2021.
The second part of the one-two punch came in early July with the revelation that AT&T's (NYSE:T) WarnerMedia would be taking back all 236 episodes of Friends for its upcoming streaming offering, HBO Max.
These programs are widely believed to be two of the most-streamed programs ever on Netflix, and with their departure, investors are justifiably concerned, but there's an important point that many are missing.
Like old Friends
So what's the allure of these longtime favorites? As my colleague Jeremy Bowman so eloquently put it, "They're comforting. Like an old teddy bear, they've always been there for viewers. Fans know these characters." I get it. There are certain programs that we turn to in our house as background noise or to fall asleep to. Most are programs that have been around a long time and that we've seen over and over again.
It's important to remember, however, that Netflix only began producing its own streaming content about 6 years ago. To put that into perspective, Friends ran for 10 seasons, while The Office ran for nine. Netflix hasn't been generating content long enough yet to breed the type of comfort and familiarity that these other shows generate.
But Netflix has a plan to get to some of those longer-running shows -- by tapping some of the best creators in the business.
Signed to multiyear deals
A growing number of creative minds have signed on to create new programming for the Netflix.
- David Benioff and D. B. Weiss of Game of Thrones fame signed a $200 million multiyear film and series deal.
- Janet Mock, best known for her work on Pose and for cohelming a number of Ryan Murphy-created shows, signed a three-year deal with the streamer.
- Ryan Murphy, who created American Horror Story, Glee, Nip/Tuck, 9-1-1, Feud, and American Crime Story: The People v. O.J. Simpson signed a five-year deal worth as much as $300 million.
- Shonda Rhimes, who has a litany of well-known shows to her credit, including Grey's Anatomy, Scandal, and How to Get Away with Murder, signed a multiyear deal estimated to be worth $150 million.
- Mark Millar and his comic book house, Millarworld, were acquired by Netflix for an undisclosed sum. Millar is the creative mind behind such hits as Captain America: Civil War, The Avengers, and Logan, as well as Kick-Ass, Wanted, and Kingsman: The Secret Service.
- Jenji Kohan, the creator of Weeds as well as hit Netflix shows Orange is The New Black and GLOW, signed a multiyear deal.
Mind you, these are the most high-profile deals -- there are many, many more.
Time will tell
Some of Netflix's earliest shows, including Orange Is the New Black and House of Cards, were fixtures on the streaming platform for years and among the most binged shows. As Netflix continues to crank out original programming -- particularly from its growing roster of high-profile talent -- some of those shows will ultimately run for years and will become the Friends and The Office of the streaming era.
Netflix has been charting the course of its in-house programming only since 2013. It isn't reasonable to compare the longevity of its programming to two of the longest-running sitcoms in U.S. television history.
If we check back in another decade, I imagine there will be some Netflix programs on that list.