What happened

Shares of Overstock (NASDAQ:OSTK) continued their upward march on Monday, after a report showed online furniture sales surged in April. Overstock's stock traded as much as 12% higher on the news, and still traded 9% higher as of 3:30 p.m. EDT.

Overstock has attracted the attention of traders hoping for a quick rebound in the price per share. The stock has quintupled since falling below $3 per share in mid-March.

A small shopping cart with packages sits on a laptop.

Image source: Getty Images.

So what

Privately-held Blueport Commerce allows traditional furniture retailers to build an online presence. The company announced that online furniture sales on its platform grew 306% in April compared to April of 2019. For perspective, those sales are so strong that they even exceed sales from November 2019, which contained Black Friday, by 81%. 

Home goods make up a large part of Overstock's business -- 87% in the first quarter of 2020. Overstock's management echoed Blueport's observations about increased home goods sales, and also noted that new customer growth in April alone increased nearly 250% versus a year ago.

In the span of about four weeks in February and March, Overstock's stock lost more than 70% of its value. But considering e-commerce is growing and home furnishing sales are surging, short-term traders are betting on a quick Overstock rebound. And so far they've been very right.

Now what

To be sure, changes in consumer behavior caused by the COVID-19 pandemic is an opportunity for Overstock. Regarding its business, CEO Jonathan E. Johnson III said on the first-quarter earnings call, "[w]e don't expect it to regress to pre-pandemic levels." That would be good news for Overstock shareholders, especially considering full-year revenue fell 20% in 2019.

While shareholders are celebrating strong sales during the coronavirus, long-term investors can't forget about profits. Overstock hasn't reported a full-year profit by generally accepted accounting principles (GAAP) since 2016, partly explaining why this stock was steadily falling before COVID-19. For those looking for top retail stocks, there may be better options than Overstock.