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7 Ways to Invest to Support Racial Justice

By Matthew Frankel, CFP® - Jun 7, 2020 at 8:00AM

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Profitability isn't everything -- here are seven publicly traded companies making strides to support racial equality.

Money isn't everything. If you're a socially conscious investor, it isn't all about bottom-line earnings or a company's recent sales growth. Those things are nice to have, but many investors -- especially given recent events -- want to use their capital to support companies that are helping to lead the charge toward social justice.

With that in mind, here are seven of my favorite stocks, all of which have recently announced new efforts toward bringing about societal change, especially when it comes to improving racial equality. They're listed in no particular order along with some of the recent actions they've taken:

Group of protestors with face masks on.

Image source: Getty Images.

1. Bank of America

In a recent press release, Bank of America (BAC 1.28%) CEO Brian Moynihan announced that the banking giant would pledge $1 billion to help fight racial inequality, with the money going to community programs and minority-owned small businesses over the next four years.

As Moynihan said:

Underlying economic and social disparities that exist have accelerated and intensified during the global pandemic. The events of the past week have created a sense of true urgency that has arisen across our nation, particularly in view of the racial injustices we have seen in the communities where we work and live. We all need to do more.

2. Nike

It's no secret where Nike (NKE -3.41%) stands on the issue of racial equality. The company made headlines when it showed support for Colin Kaepernick and asked him to be the public face of its ad campaign, encouraging people to: "Believe in something. Even if it means sacrificing everything."

With that in mind, it's only fitting that Nike was very quick to take a stand after recent events unfolded. The company promptly released an ad to share its message:

For once, Don't Do It. Don't pretend there's not a problem in America. Don't turn your back on racism. Don't accept innocent lives being taken from us. Don't make any more excuses. Don't think this doesn't affect you. Don't sit back and be silent. Don't think you can't be part of the change. Let's all be part of the change.

>> Learn More: Is Nike a socially responsible investment according to an Environmental-Social-Governance (ESG) framework?

3. Verizon

Verizon (VZ 0.31%) Chairman and CEO Hans Vestberg recently delivered a message about the company's stance on current events, along with a commitment to donate $10 million. The company's donation will be divided equally across seven organizations, including the National Urban League, NAACP, National Action Network, Leadership Conference for Civil and Human Rights, Rainbow Push Coalition, National Coalition on Black Civic Participation, and the NAACP Legal Defense and Educational Fund.

4. Amazon

Amazon (AMZN -1.13%) is making a $10 million donation to various civil rights organizations, much in the same way Verizon is, and the recipients will be selected by Amazon's Black Employee Network (BEN). 

Furthermore, Amazon offered a strongly worded statement along with its pledge, which included:

The inequitable and brutal treatment of Black and African Americans is unacceptable. We believe Black lives matter. We stand in solidarity with our Black employees, customers, and partners, and are committed to helping build a country and a world where everyone can live with dignity and free from fear.

Having said that, Amazon's track record isn't a perfect one. The company recently fired the warehouse worker who organized a walkout over the company's COVID-19 protections for workers and proceeded to plan to smear the employee according to a leaked internal memo. However, the company's response to the recent events has certainly been a step in the right direction.

5. Goldman Sachs

When you think of "socially responsible businesses," investment-banking giant Goldman Sachs (GS 0.58%) might sound like a surprising choice. However, Goldman has been more socially conscious than you might think. The company created a $30 million COVID-19 relief fund, just to name one current example. 

The firm recently announced the creation of the Goldman Sachs Fund for Racial Equity, which will help support the work of organizations dedicated to fighting racial injustice and structural inequality. Goldman is initially launching the fund with $10 million from its Goldman Sachs Gives fund and is matching employee contributions to the new fund dollar for dollar.

6. UnitedHealth

Not only did insurance giant UnitedHealth (UNH 0.12%) pledge to donate more than $10 million to help neighborhoods affected by recent riots, but the company also said it will pay for George Floyd's children to go to college. Five million dollars of the donation will go to the YMCA Equity Innovation Center of Excellence for the specific purpose of helping to address the underlying societal problems we're facing.

7. Starbucks

Not too long ago, Starbucks (SBUX -1.03%) was in the spotlight for racial equality issues itself. In April 2018, two young African American men, who were in a Starbucks cafe for a business meeting, were led out of the store in handcuffs after a manager called the police. While this is certainly a horrifying incident, Starbucks' response was the real story. Instead of dismissing it as an isolated incident or making vague promises to work on its culture, the company decided to close more than 8,000 stores in the U.S. for a day to conduct anti-bias training about a month later.

Starbucks is bringing its philosophy to the current situation. The company recently held an inclusion forum with about 2,000 of its partners (what Starbucks calls its employees) to help ask the important questions and start an honest conversation in the hope of moving forward toward the solutions.

There's still much work to be done

Each of these companies is taking steps to fight racial inequality, but it's important to mention that while these are commendable moves, there's still lots of work to be done. In the corporate world, just three Fortune 500 company CEOs are African American, to name one example of a problem that needs to be addressed.

Furthermore, it's important to mention that we want to support companies that are both doing the right thing and are solid businesses to invest in. To learn more about the popular framework for assessing whether a company is doing the right thing in regards to environmental, social, and governance issues, you can read our thorough primer on ESG Investing.

As a final thought, it's important to mention that these are just seven of my favorite companies that happen to be making strides toward promoting and/or supporting racial equality and justice. There are many other great companies, both public and private, that are also making large donations, changing some of their business practices, or are taking other steps to help solve the problem.

Many, like Disney (DIS -0.90%), are matching employee donations to civil rights organizations. Others, like General Motors (GM -2.50%), have announced steps to improve their own inclusion practices.

If you'd like to invest in companies moving in the right direction toward racial justice and equality, you have plenty of choices. 

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Matthew Frankel, CFP owns shares of Bank of America, General Motors, Goldman Sachs, and Walt Disney. The Motley Fool owns shares of and recommends Amazon, Nike, Starbucks, and Walt Disney. The Motley Fool recommends UnitedHealth Group and Verizon Communications and recommends the following options: long January 2021 $60 calls on Walt Disney, short January 2022 $1940 calls on Amazon, long January 2022 $1920 calls on Amazon, and short July 2020 $115 calls on Walt Disney. The Motley Fool has a disclosure policy.

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Stocks Mentioned

Bank of America Corporation Stock Quote
Bank of America Corporation
$33.92 (1.28%) $0.43
The Goldman Sachs Group, Inc. Stock Quote
The Goldman Sachs Group, Inc.
$336.62 (0.58%) $1.94, Inc. Stock Quote, Inc.
$137.83 (-1.13%) $-1.58
Starbucks Corporation Stock Quote
Starbucks Corporation
$84.84 (-1.03%) $0.88
UnitedHealth Group Incorporated Stock Quote
UnitedHealth Group Incorporated
$537.26 (0.12%) $0.66
Verizon Communications Inc. Stock Quote
Verizon Communications Inc.
$44.68 (0.31%) $0.14
NIKE, Inc. Stock Quote
NIKE, Inc.
$110.11 (-3.41%) $-3.89
The Walt Disney Company Stock Quote
The Walt Disney Company
$108.13 (-0.90%) $0.98
General Motors Company Stock Quote
General Motors Company
$36.62 (-2.50%) $0.94

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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